Vision India DDU GKY
Deen Dayal Upadhyaya Grameen Kaushalya Yojana

Deen Dayal Upadhyaya Grameen Kaushalya Yojana (DDUGKY) @ Vision India

Bihar Rural Livelihoods Project (BRLP) is an independent society set up by the Government of Bihar designed to address rural poverty in Bihar through the collaboration of the poor, the Government of Bihar and the World Bank. The BRLPS is implementing JEEViKA with the objective of enhancing the social and economic empowerment of the rural poor in Bihar.

JEEViKA aims to skill rural youth who are poor and provide them with jobs having regular monthly wages at or above the minimum wages. It is one a cluster of initiatives of the Ministry of Rural Development, Government of India (MoRD) that seeks to promote rural livelihoods. It is a part of the National Rural Livelihood Mission (NRLM) – the Mission for poverty reduction.

The programme’s focus is on skilling and placement in the formal sector for rural youth who are poor. Besides helping to reduce poverty, it rides on the hopes and aspirations for a better quality of life in large sections of the rural poor. This has greater significance in the current context, where 430 million people in our country are in the age group 15-34 and constitute 35% of the population (Census 2011). This age group is projected to increase to 464 million by 2021. This can result in a “demographic dividend” for India if the capabilities of the youth are also developed.


  • Awareness building within the community on the opportunities
  • Identifying rural youth who are poor
  • Mobilising rural youth who are interested
  • Counseling of youth and parents
  • Selection based on aptitude/ screening interview
  • Providing jobs that can be verified through methods that can stand up to independent scrutiny, which pays above minimum wages
  • Supporting the person so employed for sustainability after placement

In the skills sector the emphasis traditionally has been on skilling. Jeevika is further refined by defining placement as continuous work for career progression. These guidelines extend/sharpen this as follows:

  • Ensuring that all trainees are from poor rural households
  • Ensuring that trainees are able to access skilling and placement services free of cost.
  • Providing financial assistance for transport/lodging and food during training.
  • Providing for post placement support for six months.
  • Providing for post-placement counselling, facilitation and tracking for one year.
  • Providing training in a number of trades that do not require formal education.
  • Working with G.P and Self Help Groups (SHGs) to authenticate performance.
  • Beneficiary identification – Mobilisation, counselling and selection of candidates are activities to be undertaken before training is undertaken.
  • Beneficiary mobilization and selection – It has an important role in ensuring that skills & placement needs of all eligible persons in habitations are addressed. The willingness of the candidate identified after mobilisation to undergo training programme has to be ascertained. The selection process for identifying the trainees has to be transparent & open to all stakeholders.
  • Training – Provide information to prospective trainees on nature of work in the sector/trade, availability of jobs, deliverables by employer, entitlements, growth prospects and risks involved
  • Certification – Continuous Assessment- Internal and continuous assessment should be an integral part of the course curriculum. This should be in the form of announced and unannounced quizzes, assignments and other types of tests. The questions asked, answers given and marks obtained by each trainee
  • Placement – Helping candidates with their first break through by providing jobs having regular monthly wages at or above the minimum wages
  • Retention – Those who remain in work for one year are successful in making the transition and very rarely slip back into unemployment. However the process of ensuring a high level of retention requires additional investment

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